top of page
CREATIVE DIRECTOR

As a visual storyteller, I collaborate with leadership and key stakeholders to grasp corporate and business goals, crafting compelling and visually engaging materials that captivate, inform, and inspire. With expertise in marketing design and multimedia campaigns across various sectors — such as adtech, publishing, consumer goods, and non-profits — I excel in designing for diverse mediums, including print, digital, web, and video. I manage every stage of the design process, from initial concept through to final delivery.

 

PROFESSIONAL EXPERIENCE

MODERN ALCHEMY

Independant Designer + Creative Consultant  |  September 2023 – Present

 

  • Work with diversified clients to create multimedia visual communications including branding, marketing,
    advertising campaigns, and social media.

 

  • Apply design thinking from ideation through concept development, refinement, and execution. 

 

  • Present and sell-in creative concepts by demonstrating a strong understanding of briefs, with clear communication of a creative solution.

 

  • Full comprehension of pre- and post-production processes to seamlessly drive deliverables from start to finish.

 

THE TRADE DESK, NEW YORK, NY

Art Director, Marketing  |  September 2017 – August 2023

 

  • Collaborated with marketing colleagues, campaign managers, and content teams to develop and design
    integrated assets (including advertising, branding, social media) across various mediums (digital, print,
    video, and events).

​​​

  • Developed animated assets for social media campaigns and e-blasts. These included motion design,
    micro-sites, and sizzle reels).

 

  • Created and introduced the company’s first intranet site for new hire onboarding.

​

  • Partnered with People Ops on employer branding initiative to concept and produce communications
    that engage and retain current employees.

​

INDEPENDENT DESIGNER + CREATIVE CONSULTANT

January – August 2017

 

  • Delivered creative concepts and executions and polished presentations for both B2B communications,
    leveraging digital and print media.

 

  • Worked with sales teams to develop collateral designed to boost advertising sales.

 

MANIFEST, NEW YORK, NY

Senior Art Director, Marketing Services  |  May 2015 – December 2016

 

  • Developed, designed, and produced multi-media marketing tools for key clients (WebMD, The Ritz-Carlton, JW Marriott) such as advertorials, special sections, and digital media kits.

 

  • Created visually engaging marketing and sales collateral for business development, including presentations,
    for ad space proposals that emphasized audience, reach, and ROI.

 

  • Managed production processes and optimized designs for web and printed materials.

 

MEREDITH PARENTS NETWORK, NEW YORK, NY

Parents · FamilyFun · American Baby

Design Consultant  |  October 2013 – May 2015

 

  • Collaborated with senior management to develop engaging sales and marketing materials for the entire portfolio, encompassing three distinct brands. This included digital experiences, in-magazine advertorials, branded brochures, and event collateral.

 

  • Oversaw the complete process for materials, from inception to final delivery, for both print and digital executions.

 

HEARST CORPORATION, NEW YORK, NY

Oprah Magazine · Woman’s Day
Freelance Art Director, Marketing  |  April 2013 – October 2013

 

  • Appointed as Interim Creative Director, creating and developing all sales and marketing materials. 

​

  • ·Coordinated and directed in-book photo shoots for special advertiser sections in publications. This involved creating storyboards in collaboration with Marketing and clients, selecting stylists, and sourcing photographers.

 

MEREDITH CORPORATION, NEW YORK, NY

Ladies’ Home Journal

Creative Director, Marketing  |  April 2007 – February 2013

 

  • Directed the Marketing art department, which included three staff members and freelance designers, while managing
    all aspects of promotional branding, design initiatives, and workflow.

​

  • Partnered with the Publisher, Associate Publisher, and Marketing team to develop marketing and sales materials,
    including in-book advertorials, advertorial mockups, media kits, brochures, e-blasts, online ads, look-books,
    new business presentations, and premium mailings. 

 

  • Assisted clients in enhancing the value of their advertising investments to boost consumer awareness.

​

  • Recruited and provided art direction to animators to produce motion graphics videos and sizzle reels.

 

  • Managed event photography and videography for B2C shopping center and mall events, designed corresponding promotional materials, and collaborated with advertisers to enhance their in-market presence..

 

  • Streamlined art department operations, optimizing workflow and scheduling for staff designers and contractors,
    and efficiently managed relationships with vendors (print vendors, design firms, photographers).

 

ADDITIONAL RELEVANT EXPERIENCE

Meredith Corporation, New York, NY

Creative Director, Marketing  |  Better Homes & Gardens

 

EDUCATION

Rhode Island School of Design (RISD), Bachelor of Fine Arts (BFA) in Graphic Design

 

CERTIFICATIONS

Harvard Business School Online (HBSO), Certificate in Management Essentials

 

SKILLS

  • Adobe Creative Suite | Illustrator, InDesign, Photoshop; working knowledge of After Effects, Dreamweaver, Figma

  • Microsoft Office | PowerPoint, Word, Excel

  • Content Management (CMS) | Ceros, Splash, Squarespace, Wix

  • Workflow Management | Asana, Bynder, Confluence, Slack

  • Canva, Keynote, Frame.io

  • E-learning | Articulate Rise 360

  • Best practices for digital, print, social media, and video formats

​

bottom of page